Learning Search Engine Optimization
While many people consider SEO to be complicated I believe that SEO is nothing but an extension of traditional marketing. Search engine optimization consists of 9 main steps:
1. market research
2. keyword research
3. on page optimization
4. site structure
5. link building
6. brand building
7. viral marketing
8. adjusting
9. staying up to date
cont’d by aaron wall
Search Engines Impact Brand Perception
The search engine consumers use to find a brand’s website impacts both their perception of that brand and the decisions they make while on the site.
“Search begins with the choice of search engine,” said David Sable, vice chairman and COO of Wunderman. “What this means if you are managing a brand is this: you need to know how consumers relate to Bing, Yahoo! or Google and how that reflects on you.”
To accomplish great things, we must not only act, but also dream, not only plan, but also believe -Anatole France