Marketing
Create a Global Phenomenon for Less Than $10,000
Keynote from the Le Web in Paris, which focused on how to catalyze a global phenomenon on a very limited budget:
Ferriss – Le Web 2
How to Be Your Own Coach
by Lyle McDonald
Objectivity and Rationalization
It’s easy to be objective about other people, and damn near impossible to be objective about yourself (or people that you have a close emotional investment with). You’re too close, you can’t look at yourself/folks emotionally close to you and carry that same level of objectivity. A doctor can’t treat his own family members because he can’t be cold, clinical and objective; his emotions will come into play. And the same holds true for training.
Most people can’t be objective about themselves and their own situation. You’re too close. Instead, you rationalize. That you’re different, that you’re situation is special and unique and all of that crap. But here’s the thing, you’re not different. You just think you are.
But you’ve lost objectivity and are too busy rationalizing why that excellent advice (that seems to apply to everyone but you) somehow doesn’t apply in your situation.
Go Cowboys
South Korea
To accomplish great things, we must not only act, but also dream, not only plan, but also believe -Anatole France